DESIGN + ART DIRECTION
CREATIVE LEADER

WHO I AM

Born in Asia and shaped in New York, I create ideas that connect across cultures and disciplines.

I began my career at Saatchi & Saatchi in Kuala Lumpur and Singapore, where David Droga’s legacy instilled a belief that powerful ideas demand precision in craft. At BBDO New York, I learned how scale and simplicity can travel globally. Working across markets taught me that cultural fluency is more than awareness, it’s the key to relevance.

Today, I lead teams that design with intent and empathy, work that feels human, performs naturally, and endures because it’s grounded in real behavior. My focus: building brands that show up authentically, tell stronger stories, and move people.

Outside the work, I photograph the moments that keep me present, street corners, good meals, and the everyday rhythm of raising a son.

WHERE I’VE BEEN

  • EXECUTIVE CREATIVE DIRECTOR x HEAD OF DESIGN + ART DIRECTION
    Led design and art direction at Havas New York after co-leading the Keurig account, bringing a forward-thinking approach shaped by real human insight. Worked closely with teams across several Havas agencies on campaigns that needed to work hard and feel honest. Whether it was pitching new business or pushing the work further, I focused on building ideas that were not just beautifully executed, but thoughtfully connected, creative that made sense to people, and meant something to them.



    2025
    THE MISSING ISSUE, US WEEKLY x THE HARRIS PROJECT
    London International Awards '25, 1x Silver | 2x Bronze



    INK OF DEMOCRACY, TIMES OF INDIA
    Cannes Lions '25, 1x Gold & 2x Bronze
    Spikes Asia '25, 1x Grand prix | 3x Gold | 1x Silver | 1x Bronze
    Adfest '25, 1x Grande | 1x Gold | 2x Bronze
    The Clios '25, 2x Gold | 1x Silver | 2x Bronze
    The One Show '25, 3x Bronze
    London International Awards '24, 1x Gold
    D&AD '25, 3x Shortlist
    Golden Award of Montreux '25, 1x Gold
    Abbys '25, 6x Gold | 1x Red Abby | 3x Silver
    Kyoorius '25, 5x Blue Elephant | 4x Baby Blue Elephant
    Power of Print '24, Winner



    2022
    STAY AMAZING, NY PRESBYTERIAN
    65th Annual New York Emmy Awards

  • CREATIVE DIRECTOR
    Co-led the corporate Citi account with a focus on rebuilding brand trust through thoughtful storytelling. The work was recognised with several creative effectiveness awards, highlighting both its strategic clarity and human-centered execution.

    2016
    THE PROGRESS MAKERS, CITI
    FCS Portfolio Awards, Gold, Silver and Bronze

  • ASSOCIATE CREATIVE DIRECTOR
    Contributed to a range of accounts at BBDO New York, including Gillette, Twix, and Hyatt Hotels, crafting creative that flexed across categories while staying rooted in insight, relevance, and thoughtful execution.

    2013
    THE ANDAZ CODE, ANDAZ HOTELS
    The One Show Design, Merit
    Kinsale Shark, Silver

    LEFT TWIX vs RIGHT TWIX, TWIX
    The Caples Awards, Bronze


  • SENIOR CREATIVE DIRECTOR
    Played a key role in the creative relaunch of Airtel, one of India’s largest telecom brands, contributing to a high-impact brand revival that earned industry recognition and multiple creative awards for its strategic clarity and cultural relevance.

    2011
    ENDLESS GOODBYE, AIRTEL
    Adfest, Bronze
    GoaFest, Silver
    Cannes Lions, Bronze

  • SENIOR ART DIRECTOR
    Contributed to high-profile, design-forward work for brands like Toyota, Tiger Beer, and Cadbury across the Kuala Lumpur and Singapore offices, earning creative recognition and, just as meaningfully, building lifelong friendships along the way.

    2010
    HOW TO REMOVE, BREAST CANCER WELFARE ASSOCIATION
    D&AD, Wood Pencil
    The One Show, Merit
    AdFest, 2 Bronzes
    Spikes Asia, 2 Bronzes
    Clio, Bronze
    Cannes Lion, 1 Bronze & 1 Silver
    Kancil, 2 Bronzes
    London International, Gold
    The Work, In-book


    RADIANT, LUMINA
    Cannes Lion, Shortlist
    Cannes Design, Shortlist
    Adfest, Silver
    Kancil, Silver

  • ART DIRECTOR
    Won a design competition co-organized by British American Tobacco and Grey during my senior year of college, a breakthrough moment that opened the door to an opportunity with the agency.

BRANDS I’VE WORKED ON

GUINNESS
TIGER BEER
BEAM SUNTORY
ASAHI

ANDAZ HOTELS
JBL
TOYOTA
LEXUS

KEURIG DR. PEPPER
CADBURY
SNICKERS
GILLETTE

SHAKE SHACK
BRITISH AMERICAN TOBACCO
PROCTER & GAMBLE

WORK WITH ME

helloiamnaz@me.com
(646) 207 - 3925